After decades of the same old fundraising techniques, a local land trust organization was looking for a new, innovative way to raise awareness and promote conservation, education and land acquisition efforts.

Modeled after the many highly popular mail order catalogs, the Dirt Catalog helped raise the profile of the organization and highlight the many ways available to support quality of life, tourism, recreation, and wildlife and open spaces.

The catalog lists a wide variety of opportunities to make a donation, sponsor a classroom or field trip, provide a memorial or honor a loved one, or sign up to volunteer or adopt an acre. An easy to use order form helped sealed the deal.