THE CHALLENGE
The Changing Lives campaign celebrated a community college anniversary with a community challenge to help change lives and the community for the better by raising $3 million in 30 days to support student success.
THE APPROACH
The messages centered on a call to action – changing lives, changing community, supporting student success.
THE IMPLEMENTATION
The campaign used existing content that had been developed as part of the prior year’s awareness and outreach efforts. It featured real students and their inspiring success stories tied to 3 program pillars – public safety, culinary and hospitality and healthcare.
HOW’D IT GO?
The results were greater than anyone expected with support totaling more $4 million in just 30 days.
